Brand Personality Workshop Kit (Digital Kit + Physical Kit)

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Play, laugh, and get a clear perspective of your brand in 60mins!

A brand personality is how you would describe a brand as if it were a person. The brand personality is the north star of the branding process. It helps you make informed design choices that are appropriate for your brand.

How to choose brand personalities from a list of adjectives? We created a workshop kit to help you or your team pin down brand personalities in three fun & easy steps.

The workshop can be done as an individual or as a team. It is a great exercise to clarify brand direction for your company. It is also a fun and lively team-building activity.

Workshop duration: 60mins

This workshop kit includes:

Notion templates

This is the digital kit for an online virtual workshop. Duplicate the templates to your Notion workspace, and invite your teammates to it. Everyone can be hands-on moving personality cards around, just like a face-to-face workshop, despite not being in the same physical location.

Printable PDF (23 pages)

This is the physical kit for a face-to-face workshop. Use a printer to print the sheets out and make personality cards out of them. Your team can be unplugged, having fun with arts and crafts, and in the meantime, getting aligned on the direction of the company brand.